Utilising webinars can be rewarding for any institution or learning provider out there out there, irrespective of its industry of operation.
What is a webinar and how does it work?
A webinar (a combination of the words “web” and “seminar”) is a video workshop, lecture, or presentation hosted online using webinar software. Often business-related, these sessions can be used to share knowledge, ideas, and updates with people around the world. Webinars can also be leveraged to build and nurture relationships, build authority around a brand, or demonstrate a product.
The purpose of a webinar is up to the host, but the options to choose from are on a wide spectrum. This means that the tools you use to launch your webinar have to be flexible enough to provide you with features that will keep your audience engaged, no matter the topic.
So how can a webinar help my institution or business as a learning provider?
Reason 1: Be interactive and instant action.
Webinars are truly unlike anything else; if done right, you can keep your audience engaged for hours on end and that’s something that videos via e-Learning put simply, struggle to do. That’s why webinars developed in the first place. Not only that, but your audience can also ask questions and get real-time feedback on the training. You can get your audience to take action and have some small micro-wins of their own. This leads to transformations throughout the content, and it can happen within a super short period of time.
Reason 2: They think of you as the expert in your field.
It’s a free webinar… Who cares? Well, your audience does. And just because it’s “free” doesn’t mean they’re not exchanging anything for the content. To attend a webinar, your prospect must register, put the date in her calendar, set aside time for the event, show up at the right time, and then give you 1–3 hours of her time. This person’s doing ALL this just to listen to you talk about a certain subject; this position you as an expert before you even start teaching the content.
Reason 3: Communicate to hundreds at once. From Anywhere in the world – Saving time & money.
This is one of the greatest reasons why webinars are the best. The ability to have a conversation with hundreds of people… virtually, right over the internet. If you currently have an online course and want to engage those learners instantly with a follow up discussion on that topic, a webinar is just the right tool. Oh yeah, and did I mention that you never even have to leave the comfort of your comfy environment?
Doing a remote webinar that allows you to connect with hundreds of people all over the world in a noticeably short time span, makes absolute sense.
Reason 4: Building Stronger, Lasting Relationships with your learners.
Webinars will allow your audience to place a name with a face and a voice with a name. They allow you to build personal relationships and have real-time conversations, and to understand your audience. Just short of visiting your learners in person or jumping on a personal phone call, webinars are simply a great tool. The best part is that it works with new learners just as well as it works with “seasoned” learners. You can leave a great first impression on people who are hearing from you for the first time or who have come a long way with you as their tutor.
Webinars are powerful, and certainly there are a lot more than 4 reasons to run them. Hopefully, this list inspires you to get out there and use webinars as a tutor or learning provider.
Interested in running your own webinars? You can start for free with ART Providers Starter Package now and see if webinars and e-Learning can help you on your tutor journey.